Design Presentation
An introduction to the new brand & website design.
Matrix Values
✅ Experienced and grounded
Built on experience. Delivered with integrity.
We know what it takes. We've done it.
✅ Human and characterful
Real people, not a faceless consultancy.
Warm, direct, and trustworthy but also energetic, engaging and fun!
✅ Relationship-led
The consultants who stick around, partners in every phase.
Building long-term client relationships
✅ Delivery-focused
End-to-end accountability is a genuine strength.
Experience you can trust. No nonsense. Just results.
What Matrix Is Not
🚫 Generic and corporate
Matrix has an opportunity to stand out by being less stiff and more human than the standard construction consultancy.
🚫 Small or dated
Even if the team is lean, the brand should not feel like it's stuck in the past or punching below its weight.
🚫 Vague or inflated
No buzzword soup. Their value is real and earned; the brand shouldn't hide that behind hollow language.
Color Palettes
Trusted Blue;
all time favourite
Sporty Orange;
energetic and focussed
Beige;
warm and luxurious
Dark blue;
sophisticated and solid
Backgrounds balanced off-white
A touch of natural wood
Headings straight forward
Brand Assets
Small adjustment on the logo
Design concept
A simple shape
- Suggests a 3D space or structure
- Symbolises space with potential for transformation
- Very recognisable
- Modern and fun
- Works well with photography and colours
- Flexible and easy to apply
Moving the top edge up or down changes the depth - suggesting an inside or outside point of view
Moving the top edge up or down changes the depth - suggesting an inside or outside point of view
Socials and other media
Add brand messaging on
your linkedin profile banner
Add brand messaging on
your linkedin profile banner
Generous space for both copy and image.
No difficulties in placing the text and featured image in the hero section. They do not have to fight for space!
Colours work.
Always.
Photography
Real situations and environments with natural light.
A less formal, more human approach. Add context and personality.
Show a few behind-the-scenes or meetings with clients or contractors.
Images do not have to be perfect.
Typography & Sizing
Simple
Typography
Straight forward, easy to read heading and text fonts.
Widely available.
Why make it complicated, if it can be easy?
Deshna
Visual Styles
Slightly rounded corners, thin border outlines
Background colour add emphasis and focus
Buttons
UI Elements
Your Title Goes Here
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Your Title Goes Here
Your content goes here. Edit or remove this text inline or in the module Content settings. You can also style every aspect of this content in the module Design settings and even apply custom CSS to this text in the module Advanced settings.
Your Title Goes Here
Your content goes here. Edit or remove this text inline or in the module Content settings. You can also style every aspect of this content in the module Design settings and even apply custom CSS to this text in the module Advanced settings.
Feasibility studies
Cost planning
Life cycle costing
Value engineering
Risk management
Client representation
Project rescue
Project recovery
A few guidelines
Keep verticals plumb in project photos.
Much better
Exception:
frontal views
TIP: get as high up as possible with the camera to minimise tilting or use a technical camera.
Exception:
exaggerated views
Next step